Buying Black

Though it’s no secret that startup culture is bustling with white men in Silicon Valley, mobile app Around the Way is shaking things up. Founded by three African-Americans in Washington, D.C.—Janine Hausif, Eric Hamilton and Sian Morson—the app is for those who want to buy Black.

“Buying Black” is a term probably unknown to most in Silicon Valley. It refers to an action by people who want to support African-American owned, operated and staffed establishments through purchasing their services exclusively.

Far more than hair salons and barbershops, Black-owned businesses are often the cornerstone establishments of their communities. Unfortunately, with the likes of Walmart and Target pushing out mom-and-pop type locations, many minority-owned locations fade into the annals of a city’s history. The app serves to make it easier for people to buy Black, and therefore continue to support their community businesses.

The app uses a phone’s GPS to locate Black-owned businesses that have registered with the free service. From auto repair to doctors, restaurants to churches, the app is a one-stop for anyone interested in businesses that are at least 51 percent African-American owned and employed.

Around the Way can be downloaded from Google Play and the App Store.

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Tre’vell Anderson

Tre’vell Anderson

Tre'vell is a student in Stanford's Graduate Program in Journalism. Originally from Charleston, SC, he earned his B.A. in Sociology from Morehouse College in Atlanta, GA. He is interested in race, gender, sexuality and other social issues.


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