Going Yippee for Yahoo!

When I tell you Yahoo is moving in the right direction, I mean it. With the company’s recent purchase of Tumblr, C.E.O. Marissa Mayer continues to transition the ancient email provider and unmentioned search engine into a media powerhouse.

The biggest advantage of merging such existing, well known companies is that customers gain more confidence. They are aware and happy with the performance of both these companies and when they are merged, the features of one is bound to seep into the other, thus letting the customers enjoy the best of both worlds. Such advantages is what encourages people to use online platforms be it for socializing, communicating or even investing. Software like Orion Code ensure people benefit from shifting online.

Here are five (of the many) reasons Yahoo is #winning:

Marissa Mayer — How many C.E.O.’s would hire the cast of SNL to be a part of their keynote speech at a tech and gadget conference? With a rise in personality-driven brands, Yahoo is right on. Not only does Mayer attract attention because she is a female in a male-dominated space, but she does not shy away from embracing her feminine wiles. Remember her infamous Vogue spread? She is the best of both worlds.

Mouth (and eye) watering visuals — At this year’s Consumer Electronics Show (CES), Yahoo announced its launch of two new vertical sites aimed at engaging an audience that is visually motivated and invariably younger and mainstream. On the Tumblr platform, Yahoo Food and Yahoo Tech pair the content focus of a news site with the image-laden emphasis of Yahoo’s other property, Flickr. This is what digital media, and invariably media as a whole, has been missing. Audiences want to be titillated intellectually, audibly and visually; Yahoo understands that.

Build it, they come — The more than 10 million unique visitors to the sites since their launch a month ago seem to be screaming that Yahoo has filled a void and reached a necessary audience. Techcrunch compares this to the reported 31 million monthly unique visitors of the entire NYT site. I’m no math major, but for a new set of sites to bring in an audience that is already one-third of an industry leader’s is bananas! Let’s hope it continues.

Google it — I don’t think I’ve ever heard someone say “Yahoo it,” when referencing the need to search Croatia’s G.D.P. or the release date for Beyonce’s new album. Google, and maybe Bing, are the go-to search engines. Though this may seem like a drawback, the virtual anonymity in the search category gives Yahoo the leeway to experiment and make mistakes. And when Google messes up—because no one is perfect—Yahoo will be there to save the day with a tested, reliable alternative.

Infinity and beyond — No one knows what is next for Yahoo. After declining to provide any projections for the year on its earnings call recently, we’re kept guessing—and that’s where Yahoo wants us. Mark my words, Yahoo is coming back with a vengeance.

Featured image courtesy of clasesdeperiodismo via Creative Common license.